Ivanka Santiago is a passionate marketing professional with a flair for lifestyle, beauty, and gaming content. Her creative pursuits extend to photography, where she channels her artistic vision into capturing meaningful moments. Born in the Bronx and partly raised en la Republica Dominicana, Ivanka's multicultural background shapes her unique approach to storytelling, both in her professional work and personal projects.
With a strategic mindset and entrepreneurial spirit, Ivanka has successfully executed marketing campaigns with NASCAR and NFL Super Bowl, leveraging digital, television, and print media analytics to optimize performance and engagement. Her experience in managing advertising for brands specializing in genetic diseases highlights her ability to make an impact through thoughtful, audience-driven initiatives. Combining her analytical skills with creativity, Ivanka brings a fresh perspective to every project she undertakes.
Beyond her professional expertise, Ivanka’s passion for analog photography reflects her dedication to exploring art and identity. Her early fascination with the craft led her to invest in a Nikon FM2 film camera, fostering a deep appreciation for the medium’s technical and emotional depth. This blend of professional and artistic pursuits defines Ivanka’s multifaceted approach to marketing and creative storytelling, making her a dynamic force in her field.